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Parents Buy Bad Food If Athletes Endorse It

Posted: 20 Feb 2011 02:03 AM PST

Parents are more likely to buy less healthy food if sports stars promote it, claims a new study.

Researchers said study participants perceived a product as healthier and of higher quality if an athlete was on it; more than half did not read the nutrition facts.

Parents buying junk food contribute to the global obesity epidemic, especially childhood obesity. According to the World Health Organization, in 2010, 42 million children were overweight worldwide.

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